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Wasn't it Chairman Mao who said something like, "a march of a thousand miles begins with a single step". I'm sure it was, or at least it was someone with a red book - maybe it was Eamonn Andrews (that's one for the more 'mature' readers).

The point that I'm rather clumsily trying to make, is that everyone has to start somewhere. Even Microsoft, Google, Ford and Virgin probably began with the chief protagonists working out of a backroom or from the shed at the end of the garden - you know, the one next to the badly tended vegetable patch.

Well, 'er indoors (Paz, my long suffering better half) has this week taken the very first step to making her first million. It's a delightful thought, as being a major shareholder in this family I very much hope that I might be able to sit back and put my feet up in a year or two and watch the money just roll in.

Paz has always been something of a local legend in the kitchen department. Over the years friends have become increasingly uneasy about return invitations to their abode, feeling that they can't come close to matching her culinary excellence. At least, that's what I think makes them uneasy. Maybe it's time for reflection, time to consider whether or not my after dinner jokes are getting just a little too 'near the knuckle'!

When Paz first made a special birthday cake for our older daughter Tami, there were audibly sharp intakes of breath from the gathered throng. A chocolate steam train with different goodies loaded into each carriage, well and truly stole the show. Since then there have been any number of raging successes as Paz has combined her excellent cake making, with artistic skills that have now led her to creating icing sugar sculptures that can so closely resemble the person/creature/even bicycle in question, that folks at first glance think they are crafted in porcelain.

After much thought we've decided to 'go for it' and have launched Paz's new busy 'Cake It Easy' - www.cakeiteasy.co.il  Take a look for yourself at the new website. (photo right, for example)

Here in Israel the standard of catering is tremendously high so competition is notably stiffer than in the UK where Paz first honed her skills. Israelis don't mind paying for quality, but it has to be spot on, or they let you know about it.

Paz's cakes, cupcakes, and designer biscuits are already causing waves. Apparently they not only look astonishing, but they taste amazing. I say 'apparently', because I have never had the pleasure of eating one.

Four years ago I was diagnosed with gluten intolerance and am now a card-carrying coeliac. That means no wheat products whatsoever! No cakes, biscuits, bread, pies, pasties, quiches, pasta, sometime even no falafel. It's not always been easy saying 'no' but now I'm used to it.

What a cruel irony then that my wife's new business requires someone other than myself to be the cake tester. Ironically, the only time of the year that I'm in my element is Pesach (Passover), when it is forbidden to eat bread and regular wheat products (other than matza). Whilst everyone else if cheesed off within two days of eating coconut macaroons and almond slices, I'm in my element.

I'm more than happy to take the word of others that have 'tasted the goods' so to speak. We, or rather 'Cake It Easy', can deliver anywhere in the world, so if you're looking for a unique gift idea that can be designed to your very own specification ( I sound like a bloody copywriter now), don't hesitate to get in touch via the website.

I'm off now to make myself a 'yummy' rice cracker sandwich - delicious - not!

PS. If anyone else tells me (with a smirk) that my wife's buns are delicious, I'll deck 'em!
 


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